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LIFE IN TRUE COLORS

Getting to know True Colors

Category

Ecommerce

Devices

Web, Mobile, Tablets

Our Work

UI Design, Development

Getting to know True Colors

True Colors is a brand created in the tropics, specifically on the Colombian Caribbean coast, living the fresh life, passionate about the personalities of the heart and bringing out the true colors of each individual through their accessories.

Getting to know True Colors

True Colors is a brand created in the tropics, specifically on the Colombian Caribbean coast, living the fresh life, passionate about the personalities of the heart and bringing out the true colors of each individual through their accessories.

Colors

Accesories

Tropics

Before our footprint

True Colors was a brand where it carried out its sales processes manually: users wrote to WhatsApp, shared product information, sent the account number and made the purchase. This started to be a tedious process for True Colors, so the brand began to grow and needed to start automating processes to optimize time and resources in other tasks. Having e-commerce was the solution so that users who asked these types of frequently asked questions could channel them into their online store and carry out more user-friendly purchasing processes.

Working on the Dream of True Colors

The main challenge for True Colors was to find an e-commerce design aligned with the identity of the brand, which would mix colors with simplicity on the website. Our design stage was the starting point to work on the user experience, taking into account the value that True Colors wanted to offer to people, prioritizing a very intuitive and easy-to-use purchase process.

The high impact of True Colors with e-commerce

The e-commerce with a personalized design was made as True Colors imagined it and a shopping experience was completely developed that offered the user an impressive flow. Features such as:

Before, during and now

True Colors’ sale processes were clearly by Instagram but manual. As a result of the need to optimize time and boost sales, they decided to diversify their channels to continue growing. With this step, users will be able to buy in your e-commerce as if they were living a unique shopping experience and from anywhere in the world 24/7.

True Colors’ Future

True Colors will continue to grow and innovate with Droomtech, thus meeting the needs of users by prioritizing their experience and thus True Colors will optimize their time to continue working on nearby projects.