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St DOM

Getting to know St DOM

Category

Ecommerce

Devices

Web, Mobile, Tablets

Our Work

UI Design, Development

St DOM

St DOM was born as a space to celebrate Latin art and design in two of the main cities of Colombia: Cartagena and Bogotá. St Dom has led, for more than 5 years, the promotion of the exciting world of Latin design.

In carefully designed spaces, the multi-brand houses a varied offer of fashion for women, children, galleries dedicated to eclectic jewelry and accessories, beautiful handcrafted home decor, modern Latin literature and contemporary art; all done mainly by young Latin talent yet to be discovered.

St DOM

St DOM was born as a space to celebrate Latin art and design in two of the main cities of Colombia: Cartagena and Bogotá. St Dom has led, for more than 5 years, the promotion of the exciting world of Latin design.

In carefully designed spaces, the multi-brand houses a varied offer of fashion for women, children, galleries dedicated to eclectic jewelry and accessories, beautiful handcrafted home decor, modern Latin literature and contemporary art; all done mainly by young Latin talent yet to be discovered.

Moda

Art

Design

Before our footprint

St DOM needed to diversify its sales channels. By having a great position in the fashion market, they sought to continue growing and increase the number of clients both locally and internationally. Therefore, they decided to carry out a high-impact e-commerce that reflects the identity of the brand and meets its target audience.

They needed a true partner who knew the technological culture and was specialized in fashion e-commerce.

Working on St Dom's Dream

The main requirement of St Dom, was a company that understood the values ​​and the concept of the brand and that could translate into an impeccable design, so that the user who navigated it could find what they needed quickly and intuitively.

With rigorous creative design, with several meeting sessions, the experience and user interface were prioritized in order to enhance the purchase flow on the website.

The high impact of St Dom with e-commerce

The design’s purpose was to create a superior purchase experience that was fully developed and adjusted to the requirements of St Dom. Several valuable functionalities are:

Before, during and now

Before Droomtech, St Dom’s sales processes were, for the most part, face-to-face. As a result of the situation presented in 2020, they were forced to diversify their sales channels to continue growing. With this step towards digital shopping, users will be able to buy in your e-commerce as if they were living a face-to-face shopping experience.

Droomtech exceeded St DOM’s expectations. Now users will be able to know all their products, collections and will be able to buy anywhere in the world and with any payment method.

The future of StDOM

St Dom will continue to grow and innovate with Droomtech, thus meeting the needs of users by prioritizing their experience and St DOM by having a high impact e-commerce.