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POLITE

A family business turned into a luxury brand

Category

Ecommerce

Devices

Web, Mobile, Tablets

Our Work

UI Design, Development

Polite

Polite has its beginnings in 1995, started by Cecilia Polite. It started as a family business in a studio where swimsuits were produced.

In 2010 the brand underwent a complete metamorphosis with the foray of Carlos Polite as artistic director and since then he has led the creation of the new design concept. Due to its artistic sense and talent, the company presents an independent and unique identity.

Her work has appeared in magazines such as SModa, Buro247, Factice Magazine, Diners Magazine, Vogue, Glamor, Harper’s Bazaar, Elle Canada, WWD and Magazine El Mundo, among others.

Polite

Polite has its beginnings in 1995, started by Cecilia Polite. It started as a family business in a studio where swimsuits were produced.

In 2010 the brand underwent a complete metamorphosis with the foray of Carlos Polite as artistic director and since then he has led the creation of the new design concept. Due to its artistic sense and talent, the company presents an independent and unique identity.

Her work has appeared in magazines such as SModa, Buro247, Factice Magazine, Diners Magazine, Vogue, Glamor, Harper’s Bazaar, Elle Canada, WWD and Magazine El Mundo, among others.

 

Moda

Style

Independent

Looking for a different alternative

For a long time, Polite worked with different technology providers for the web design and development of various online stores.

However, the experience with each of these providers was not very positive for them. They had never found a company that specialized in fashion and knew the sector, they had not been allowed to sell with several currencies within the same platform (so they only handled it in dollars), they had had bad experiences in support issues and they had never been satisfied with the aesthetics and structure of these pages.

When we met the brothers behind this legacy: Carlos, Diana and Natalia, the COVID 19 pandemic had just exploded and Polite was eager and with the faith to bet everything on digital channels.

A new stage

Polite is an independent brand, with a very own style. The biggest challenge was to design a platform that conveyed the irreverence of the brand’s unique designs without neglecting elegance and that also met the expectations of all the brothers.

The result of the project was an elegant, robust and minimal platform, where we highlighted the user experience during the purchase process for products in stock and for pre-order. The structure of the website also allows you to easily find all the information related to the brand: collections, us, experience, store, contact, outlet, etc.

Different integrations were also taken into account, such as: multi-currency and multi-language for national sales and automated national and international shipments.

What's to come

Polite is a Colombian brand that will continue to reach all corners of the world and Droomtech will always work hand in hand with them to offer the best online experience to all its customers.

We invite you to visit www.polite.com.co and know this dream come true, full of love and style.